During 16 days of activism, YMI did an online campaign „Pretend Much?“.
We wanted to focus on all the negative things that happened around us, that people just started to ignore because of how often they occurred.
Society is so used to it so much, that those behaviors are normalized and not taken as seriously as they should be.
With an emphasis on violence against women and girls, we wanted to send the message that we can’t just pretend that problems will go away or won’t exist if we don’t address them.
The campaign was also educational because we included various statistics and definitions hoping that seeing them would wake emotions and the importance of the problem will be better understood.
„Pretend Much?“ campaign was widely shared and supported by our partners all across social media.
Check the following pictures to see some examples.